:root {
  --black: #0a0a0a;
  --charcoal: #2b2b2b;
  --warm-white: #f5f4f0;
  --orange: #eb5a2e;
  --metal: #a7a7a7;
  --line: rgba(10, 10, 10, 0.12);
  --section-line: rgba(10, 10, 10, 0.12);
  --font: "Outfit", "Noto Sans KR", "Apple SD Gothic Neo", sans-serif;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
  --header-offset: 5.5rem;
  --page-gutter: clamp(1.25rem, 4vw, 3.5rem);
  --page-max: 1360px;
  --page-inline: max(
    var(--page-gutter),
    calc((100% - var(--page-max)) / 2)
  );
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  scroll-padding-top: 0;
}

main > section,
.site-end {
  scroll-snap-align: start;
  scroll-snap-stop: always;
}

@media (hover: none) and (pointer: coarse) {
  html {
    scroll-snap-type: none;
  }

  main > section,
  .site-end {
    scroll-snap-align: none;
    scroll-snap-stop: normal;
  }
}

@media (max-width: 960px) {
  html {
    scroll-snap-type: none;
  }

  main > section,
  .site-end {
    scroll-snap-align: none;
    scroll-snap-stop: normal;
  }
}

body {
  margin: 0;
  min-height: 100vh;
  color: var(--black);
  background: var(--warm-white);
  font-family: var(--font);
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

img {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: cover;
}

a {
  color: inherit;
  text-decoration: none;
}

button {
  font: inherit;
  color: inherit;
  background: none;
  border: 0;
  padding: 0;
  cursor: pointer;
}

a,
button {
  -webkit-tap-highlight-color: transparent;
}

.site-header {
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  z-index: 40;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  gap: 1.5rem;
  padding: 1.15rem var(--page-inline);
  background: rgba(255, 255, 255, 0.58);
  backdrop-filter: saturate(180%) blur(22px);
  -webkit-backdrop-filter: saturate(180%) blur(22px);
  border-bottom: 0.5px solid rgba(0, 0, 0, 0.1);
  box-shadow: inset 0 0.5px 0 rgba(255, 255, 255, 0.55);
  transition:
    border-color 0.3s var(--ease),
    background-color 0.35s var(--ease),
    color 0.35s var(--ease),
    box-shadow 0.35s var(--ease);
}

.site-header.is-scrolled {
  background: rgba(255, 255, 255, 0.68);
  border-bottom-color: rgba(0, 0, 0, 0.12);
}

.site-header.is-on-hero {
  background: rgba(28, 28, 30, 0.55);
  color: var(--warm-white);
  border-bottom-color: rgba(255, 255, 255, 0.14);
  box-shadow: inset 0 0.5px 0 rgba(255, 255, 255, 0.12);
}

.site-header.is-on-hero.is-scrolled {
  background: rgba(28, 28, 30, 0.68);
  border-bottom-color: rgba(255, 255, 255, 0.16);
}

.site-header.is-on-hero .nav {
  color: rgba(245, 244, 240, 0.92);
}

.site-header.is-on-hero .nav a:hover {
  color: var(--orange);
}

.site-header.is-on-hero .menu-btn span {
  background: var(--warm-white);
}

.logo {
  display: inline-flex;
  align-items: center;
  justify-self: start;
  font-size: 1.35rem;
  font-weight: 600;
  letter-spacing: -0.04em;
  -webkit-tap-highlight-color: transparent;
  -webkit-touch-callout: none;
  border-radius: 0.25rem;
}

.logo img {
  display: block;
  height: 3.65rem;
  width: auto;
  object-fit: contain;
  filter: none;
  pointer-events: none;
}

.nav {
  display: flex;
  justify-content: center;
  justify-self: center;
  gap: clamp(1rem, 2.2vw, 1.75rem);
  font-size: 0.72rem;
  font-weight: 500;
  letter-spacing: 0.08em;
  color: var(--charcoal);
}

.nav a:hover {
  color: var(--orange);
}

.header-right {
  display: flex;
  align-items: center;
  justify-self: end;
  gap: 1.1rem;
}

.header-mail {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 1.4rem;
  height: 1.4rem;
  color: var(--orange);
  transition: opacity 0.25s var(--ease), transform 0.25s var(--ease);
}

.header-mail svg {
  display: block;
  width: 100%;
  height: 100%;
}

.header-mail:hover {
  opacity: 0.8;
  transform: translateY(-1px);
}

.site-header.is-on-hero .header-mail {
  color: var(--orange);
}

.menu-btn {
  width: 1.4rem;
  height: 0.9rem;
  display: none;
  flex-direction: column;
  justify-content: space-between;
}

.menu-btn span {
  display: block;
  height: 1px;
  background: var(--black);
}

.hero {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 100%;
  min-height: 100svh;
  box-sizing: border-box;
  padding: calc(var(--header-offset) + 2.5rem) var(--page-gutter) 2.5rem;
  background: #000000;
  color: var(--warm-white);
}

.hero-layout {
  --hero-gap-min: 9rem;
  --hero-gap-max: 13rem;
  display: flex;
  align-items: center;
  justify-content: center;
  gap: clamp(var(--hero-gap-min), 9.5vw, var(--hero-gap-max));
  width: max-content;
  max-width: 100%;
  margin-inline: auto;
}

.hero-copy {
  flex: 0 1 auto;
  min-width: 0;
  max-width: min(34rem, 48vw);
  padding-bottom: 0;
}

.hero-mark {
  margin: 0 0 1.5rem;
  font-size: clamp(3.75rem, 7vw, 7rem);
  font-weight: 600;
  line-height: 0.9;
  letter-spacing: -0.06em;
  color: var(--warm-white);
}

.hero-q {
  color: var(--orange);
}

.hero h1 {
  margin: 0;
  max-width: 22em;
  font-size: clamp(1.35rem, 2.6vw, 1.95rem);
  font-weight: 600;
  line-height: 1.45;
  letter-spacing: -0.03em;
  color: var(--warm-white);
}

.hero-subline {
  display: inline-block;
  margin-top: 0.85em;
  font-size: 0.55em;
  font-weight: 300;
  line-height: 1.55;
  color: rgba(245, 244, 240, 0.78);
}

.hero-tags {
  margin: 1.5rem 0 0;
  font-size: 0.92rem;
  font-weight: 500;
  letter-spacing: 0.14em;
  color: rgba(245, 244, 240, 0.72);
}

.scroll-hint {
  position: fixed;
  left: var(--page-inline);
  bottom: 4.25rem;
  z-index: 30;
  display: inline-flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 0.45rem;
  width: 4.75rem;
  height: 4.75rem;
  margin: 0;
  padding: 0.65rem 0.4rem 0.75rem;
  border: 0.5px solid transparent;
  border-radius: 50%;
  background: rgba(245, 244, 240, 0.82);
  backdrop-filter: saturate(160%) blur(14px);
  -webkit-backdrop-filter: saturate(160%) blur(14px);
  box-shadow: none;
  box-sizing: border-box;
  font-size: 0.68rem;
  font-weight: 500;
  letter-spacing: 0.12em;
  color: #555555;
  transition:
    opacity 0.3s var(--ease),
    visibility 0.3s var(--ease),
    transform 0.45s var(--ease),
    background-color 0.75s var(--ease),
    color 0.75s var(--ease),
    border-color 0.75s var(--ease),
    box-shadow 0.75s var(--ease),
    backdrop-filter 0.75s var(--ease),
    -webkit-backdrop-filter 0.75s var(--ease);
}

.scroll-hint.is-hidden {
  opacity: 0;
  visibility: hidden;
  pointer-events: none;
}

.scroll-hint.is-on-dark {
  background: rgba(255, 255, 255, 0.14);
  color: rgba(255, 255, 255, 0.88);
  border-color: rgba(255, 255, 255, 0.28);
  box-shadow:
    0 8px 24px rgba(0, 0, 0, 0.18),
    inset 0 0.5px 0 rgba(255, 255, 255, 0.35),
    inset 0 -0.5px 0 rgba(0, 0, 0, 0.12);
  backdrop-filter: saturate(180%) blur(20px);
  -webkit-backdrop-filter: saturate(180%) blur(20px);
}

.scroll-hint.is-pop {
  animation: scroll-hint-pop 0.5s var(--ease);
}

@keyframes scroll-hint-pop {
  0% {
    transform: scale(1);
  }
  45% {
    transform: scale(1.04);
  }
  100% {
    transform: scale(1);
  }
}

.scroll-labels {
  position: relative;
  display: grid;
  place-items: center;
  width: 3.4rem;
  height: 0.9rem;
}

.scroll-label {
  grid-area: 1 / 1;
  transition:
    opacity 0.4s var(--ease),
    transform 0.45s var(--ease);
}

.scroll-label.is-scroll {
  opacity: 1;
  transform: translateY(0);
}

.scroll-label.is-top-label {
  opacity: 0;
  transform: translateY(0.45rem);
}

.scroll-hint.is-top .scroll-label.is-scroll {
  opacity: 0;
  transform: translateY(-0.45rem);
}

.scroll-hint.is-top .scroll-label.is-top-label {
  opacity: 1;
  transform: translateY(0);
}

.scroll-arrow {
  position: relative;
  display: block;
  width: 1px;
  height: 1.75rem;
  background: currentColor;
  transform-origin: center center;
  transition: transform 0.5s var(--ease);
}

.scroll-arrow::after {
  content: "";
  position: absolute;
  left: 50%;
  bottom: -1px;
  width: 6px;
  height: 6px;
  border-right: 1px solid currentColor;
  border-bottom: 1px solid currentColor;
  transform: translateX(-50%) rotate(45deg);
}

.scroll-hint.is-top .scroll-arrow {
  transform: rotate(180deg);
}

@media (prefers-reduced-motion: reduce) {
  .scroll-hint,
  .scroll-label,
  .scroll-arrow {
    transition: none;
  }

  .scroll-hint.is-pop {
    animation: none;
  }
}

.hero-visual {
  position: relative;
  overflow: visible;
  background: transparent;
  display: flex;
  align-items: center;
  justify-content: center;
  flex: 0 0 auto;
}

.hero-glow {
  position: absolute;
  left: 50%;
  top: 34%;
  translate: -50% -50%;
  border-radius: 50%;
  opacity: 0;
  transform: scale(0.55);
  pointer-events: none;
  z-index: 0;
  mix-blend-mode: screen;
}

.hero-glow-soft {
  top: 31%;
  width: 64%;
  height: 52%;
  background:
    radial-gradient(
      ellipse 72% 58% at 46% 48%,
      rgba(255, 224, 170, 0.22) 0%,
      transparent 68%
    ),
    radial-gradient(
      ellipse 95% 78% at 54% 52%,
      rgba(255, 186, 110, 0.14) 0%,
      transparent 72%
    ),
    radial-gradient(
      ellipse 110% 95% at 50% 50%,
      rgba(255, 160, 80, 0.07) 0%,
      transparent 78%
    );
  filter: blur(22px);
}

.hero-glow-core {
  top: 29%;
  width: 34%;
  height: 28%;
  background:
    radial-gradient(
      ellipse 55% 48% at 50% 42%,
      rgba(255, 242, 210, 0.55) 0%,
      transparent 58%
    ),
    radial-gradient(
      ellipse 90% 75% at 48% 55%,
      rgba(255, 198, 120, 0.28) 0%,
      transparent 70%
    );
  filter: blur(11px);
}

.hero-visual img {
  position: relative;
  z-index: 1;
  display: block;
  width: clamp(8.5rem, 15vw, 14.5rem);
  max-width: 14.5rem;
  height: auto;
  object-fit: contain;
  opacity: 0.28;
  filter: brightness(0.22) saturate(0.35) contrast(1.08);
  mix-blend-mode: screen;
  transition:
    opacity 1.1s ease,
    filter 1.1s ease;
}

.hero.is-lit .hero-visual img {
  animation: hero-bulb-ignite 2.8s cubic-bezier(0.33, 0.12, 0.18, 1) forwards;
}

.hero.is-lit .hero-glow-core {
  animation: hero-core-ignite 2.6s cubic-bezier(0.33, 0.12, 0.18, 1) 0.12s
    forwards;
}

.hero.is-lit .hero-glow-soft {
  animation: hero-soft-ignite 3s cubic-bezier(0.33, 0.12, 0.18, 1) 0.22s
    forwards;
}

@keyframes hero-bulb-ignite {
  0% {
    opacity: 0.28;
    filter: brightness(0.22) saturate(0.35) contrast(1.08);
  }
  35% {
    opacity: 0.55;
    filter: brightness(0.52) saturate(0.7) sepia(0.12) contrast(1.04);
  }
  70% {
    opacity: 0.86;
    filter: brightness(0.88) saturate(0.94) sepia(0.06) contrast(1.01);
  }
  100% {
    opacity: 1;
    filter: brightness(1) saturate(1) sepia(0.03) contrast(1);
  }
}

@keyframes hero-core-ignite {
  0% {
    opacity: 0;
    transform: scale(0.55);
  }
  45% {
    opacity: 0.28;
    transform: scale(0.88);
  }
  100% {
    opacity: 0.52;
    transform: scale(1);
  }
}

@keyframes hero-soft-ignite {
  0% {
    opacity: 0;
    transform: scale(0.62);
  }
  50% {
    opacity: 0.22;
    transform: scale(0.9);
  }
  100% {
    opacity: 0.4;
    transform: scale(1);
  }
}

@media (prefers-reduced-motion: reduce) {
  .hero-visual img {
    transition: none;
  }

  .hero.is-lit .hero-visual img,
  .hero.is-lit .hero-glow-core,
  .hero.is-lit .hero-glow-soft {
    animation: none;
  }

  .hero.is-lit .hero-visual img {
    opacity: 1;
    filter: brightness(1) saturate(1) contrast(1);
  }

  .hero.is-lit .hero-glow-core {
    opacity: 0.5;
    transform: scale(1);
  }

  .hero.is-lit .hero-glow-soft {
    opacity: 0.38;
    transform: scale(1);
  }
}

.section {
  display: flex;
  flex-direction: column;
  justify-content: center;
  min-height: 100svh;
  padding: calc(var(--header-offset) + 1.25rem) var(--page-inline)
    calc(1.25rem + 4.75rem);
  box-sizing: border-box;
}

.eyebrow {
  margin: 0 0 1rem;
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--metal);
}

.section h2 {
  margin: 0;
  font-size: clamp(1.7rem, 3.6vw, 2.8rem);
  font-weight: 600;
  line-height: 1.25;
  letter-spacing: -0.03em;
}

.about {
  display: grid;
  grid-template-rows: 1fr 1fr;
  align-content: stretch;
  gap: 0;
  min-height: 100svh;
  padding-top: var(--header-offset);
  padding-bottom: calc(1.25rem + 4.75rem);
  border-top: 1px solid var(--section-line);
  background: var(--warm-white);
}

.about-label {
  margin-bottom: 0;
}

.about h2 {
  font-size: clamp(1.75rem, 3.6vw, 2.9rem);
}

.about-story,
.about-belief {
  display: grid;
  grid-template-columns: minmax(0, 0.78fr) minmax(0, 1.22fr);
  grid-template-rows: auto auto;
  column-gap: 0;
  row-gap: 1rem;
  align-items: start;
  align-content: center;
  min-height: 0;
}

.about-belief {
  border-top: 1px solid var(--line);
}

.about-heading {
  display: grid;
  grid-template-rows: subgrid;
  grid-row: 1 / -1;
  align-content: start;
}

.about-heading .eyebrow {
  margin-bottom: 0;
}

.about-text {
  display: grid;
  gap: 1rem;
  grid-row: 2;
  align-content: start;
}

.about-story h2,
.about-belief h2 {
  margin: 0;
  max-width: 10em;
  font-size: clamp(1.75rem, 3.6vw, 2.9rem);
  font-weight: 600;
  line-height: 1.25;
  letter-spacing: -0.03em;
}

.page-section .about-belief {
  border-top: none;
}

.story-lead {
  margin: 0;
  color: var(--charcoal);
  font-size: clamp(1rem, 1.55vw, 1.15rem);
  font-weight: 500;
  line-height: 1.7;
  letter-spacing: -0.02em;
}

.story-body {
  margin: 0;
  color: color-mix(in srgb, var(--charcoal) 72%, var(--metal));
  font-size: 0.95rem;
  font-weight: 400;
  line-height: 1.75;
}

.work,
.method,
.projects,
.insight,
.brands {
  justify-content: center;
}

.brand-name {
  color: var(--orange);
  font-weight: 700;
}

.work {
  border-top: 1px solid var(--section-line);
}

.section-head {
  max-width: 40rem;
  margin-bottom: clamp(2.5rem, 5vw, 4rem);
}

.work-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 1.5rem;
  border-top: 1px solid var(--line);
}

.work-item {
  padding: 1.75rem 0.25rem 0;
  border-top: 0;
}

.work-num {
  display: block;
  margin-bottom: 1rem;
  font-size: 1.15rem;
  font-weight: 600;
  color: var(--orange);
}

.work-visual {
  margin: 0 0 1.25rem;
  overflow: hidden;
  aspect-ratio: 4 / 3;
  background: var(--charcoal);
}

.work-visual img,
.work-visual .is-toned {
  filter: none;
}

.work-item h3 {
  margin: 0 0 0.85rem;
  font-size: 1rem;
  font-weight: 600;
  letter-spacing: 0.08em;
}

.work-item h3 a:hover {
  color: var(--orange);
}

.work-item p {
  margin: 0;
  color: var(--charcoal);
  font-size: 0.95rem;
  line-height: 1.65;
}

.method {
  gap: clamp(2.5rem, 5vw, 4rem);
  border-top: 0;
  background: var(--black);
  color: #fff;
}

.method .eyebrow {
  color: rgba(255, 255, 255, 0.55);
}

.method-copy .section-title {
  margin: 0;
  max-width: 14em;
  color: #fff;
  font-size: clamp(1.7rem, 3.6vw, 3.2rem);
}

.method-grid {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  border-top: 1px solid #333;
  border-bottom: 1px solid #333;
}

.method-item {
  padding: clamp(1.5rem, 2.5vw, 2rem) clamp(1rem, 1.8vw, 1.5rem);
  border-right: 1px solid #333;
}

.method-item:last-child {
  border-right: 0;
}

.method-item span {
  display: block;
  margin-bottom: 1.25rem;
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  color: var(--orange);
}

.method-item h3 {
  margin: 0 0 0.85rem;
  font-size: clamp(0.95rem, 1.4vw, 1.15rem);
  font-weight: 600;
  letter-spacing: 0.04em;
}

.method-item p {
  margin: 0;
  color: rgba(255, 255, 255, 0.72);
  font-size: 0.92rem;
  line-height: 1.6;
}

.projects {
  border-top: 1px solid var(--section-line);
}

.projects-head {
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  gap: 1.5rem;
  margin-bottom: clamp(2rem, 4vw, 3rem);
}

.text-link {
  font-size: 0.85rem;
  font-weight: 500;
  color: var(--charcoal);
  white-space: nowrap;
}

.text-link:hover {
  color: var(--orange);
}

.project-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: clamp(1.25rem, 2.5vw, 2rem);
}

.project-card {
  min-width: 0;
}

.project-thumb {
  overflow: hidden;
  aspect-ratio: 16 / 10;
  margin-bottom: 1rem;
  background: var(--charcoal);
}

.project-thumb img {
  transition: transform 0.7s var(--ease);
}

.project-thumb .is-flipped-x {
  transform: scaleX(-1);
}

.project-card:hover .project-thumb img {
  transform: scale(1.03);
}

.project-card:hover .project-thumb .is-flipped-x {
  transform: scaleX(-1) scale(1.03);
}

a.project-card {
  display: block;
  color: inherit;
}

.project-summary {
  margin: 0.85rem 0 0;
  color: #555;
  font-size: 0.92rem;
  line-height: 1.65;
}

.project-listing .project-grid {
  margin-top: 0;
}

.detail-meta {
  display: flex;
  flex-wrap: wrap;
  gap: 1.5rem 2rem;
  margin-top: 2rem;
  color: #666;
  font-size: 0.82rem;
}

.detail-visual {
  overflow: hidden;
  aspect-ratio: 16 / 7;
  margin: 3rem 0 0;
  background: var(--charcoal);
}

.detail-visual img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.project-card h3 {
  margin: 0 0 0.55rem;
  font-size: 1.05rem;
  font-weight: 600;
  letter-spacing: -0.02em;
}

.project-meta {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 0.45rem;
  font-size: 0.75rem;
  color: var(--metal);
}

.project-meta span {
  padding: 0.2rem 0.45rem;
  border: 1px solid rgba(167, 167, 167, 0.55);
}

.project-meta em {
  margin-left: auto;
  font-style: normal;
}

.insight {
  border-top: 1px solid var(--section-line);
}

.insight-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: clamp(0.85rem, 1.8vw, 1.35rem);
}

.section-cta {
  margin: 2rem 0 0;
}

.insight-card {
  position: relative;
  overflow: hidden;
  aspect-ratio: 1 / 1;
  min-height: 0;
  color: var(--warm-white);
  background: var(--charcoal);
}

.insight-card img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center;
  filter: none;
  transition: transform 0.7s var(--ease);
}

.insight-card::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(
    180deg,
    rgba(10, 10, 10, 0.28) 0%,
    rgba(10, 10, 10, 0.48) 45%,
    rgba(10, 10, 10, 0.68) 100%
  );
  pointer-events: none;
  transition: opacity 0.55s var(--ease);
}

.insight-body {
  position: relative;
  z-index: 1;
  display: flex;
  flex-direction: column;
  justify-content: center;
  align-items: center;
  height: 100%;
  padding: 2rem 1.35rem 3.25rem;
  text-align: center;
}

.insight-card h3 {
  margin: 0;
  max-width: 15rem;
  font-size: clamp(1.05rem, 1.6vw, 1.35rem);
  font-weight: 600;
  line-height: 1.45;
  letter-spacing: -0.02em;
}

.insight-card h3 .nowrap {
  white-space: nowrap;
}

.insight-tag {
  position: absolute;
  left: 1.15rem;
  bottom: 1.15rem;
  font-size: 0.68rem;
  font-weight: 500;
  letter-spacing: 0.12em;
  color: rgba(245, 244, 240, 0.88);
}

.insight-card:hover img {
  transform: scale(1.04);
}

.insight-card:hover::after {
  opacity: 0.55;
}

a.insight-card {
  display: block;
  color: var(--warm-white);
}

.filter {
  display: flex;
  flex-wrap: wrap;
  gap: 0.8rem;
  margin: 2.5rem 0 0;
}

.filter a {
  border: 1px solid var(--line);
  padding: 0.55rem 0.8rem;
  font-size: 0.72rem;
  letter-spacing: 0.06em;
  transition: background 0.25s var(--ease), color 0.25s var(--ease),
    border-color 0.25s var(--ease);
}

.filter a:hover,
.filter a.active {
  background: var(--black);
  border-color: var(--black);
  color: #fff;
}

.insight-lead {
  max-width: 48rem;
}

.insight-listing .insight-grid {
  margin-top: 0;
}

.detail-hero {
  padding: calc(var(--header-offset) + 3rem) var(--page-inline) 4rem;
}

.detail-hero .display {
  max-width: 12em;
}

.detail-hero .lead {
  margin-top: 2rem;
}

.detail-block {
  padding: clamp(3.5rem, 7vw, 5rem) var(--page-inline);
  border-top: 1px solid var(--line);
}

.detail-block h2 {
  margin: 2.5rem 0 0;
  font-size: clamp(1.8rem, 3vw, 3rem);
  font-weight: 600;
  letter-spacing: -0.03em;
  line-height: 1.2;
}

.detail-block .lead + h2 {
  margin-top: 2.5rem;
}

.detail-block .copy {
  margin-top: 1.5rem;
}

.brands {
  border-top: 1px solid var(--section-line);
}

.brands .brand-strip {
  margin-top: 0;
  width: 100%;
}

.home-cta {
  padding: clamp(4.5rem, 9vw, 7rem) var(--page-inline);
  background: var(--black);
  color: #fff;
}

.home-cta .eyebrow {
  color: rgba(255, 255, 255, 0.55);
}

.home-cta .display {
  max-width: 8em;
}

.home-cta .lead {
  margin-top: 1.5rem;
  color: rgba(255, 255, 255, 0.78);
}

.home-cta .text-link {
  margin-top: 2rem;
  color: #fff;
}

.home-cta .text-link:hover {
  color: var(--orange);
}

.site-footer {
  border-top: 1px solid #333;
  background: #0d0d0d;
  color: #fff;
  padding: 4rem var(--page-inline) 2rem;
}

.site-footer .wrap {
  width: 100%;
  max-width: var(--page-max);
  margin: 0 auto;
}

.footer-grid {
  display: grid;
  grid-template-columns: 1.5fr 1fr 1fr 1fr;
  gap: 2rem;
}

.footer-brand {
  display: grid;
  gap: 1rem;
  align-content: start;
}

.footer-brand p {
  margin: 0;
  max-width: 14rem;
  color: rgba(255, 255, 255, 0.78);
  font-size: 0.92rem;
  line-height: 1.55;
}

.footer-logo {
  display: inline-block;
  width: fit-content;
}

.footer-logo img {
  width: 92px;
  height: auto;
  object-fit: contain;
  filter: brightness(0) invert(1);
}

.footer-heading {
  margin: 0 0 1rem;
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  color: #8f8f8f;
}

.footer-list {
  display: grid;
  gap: 0.55rem;
  font-size: 0.88rem;
}

.footer-list a:hover {
  color: var(--orange);
}

.footer-bottom {
  margin-top: 4rem;
  padding-top: 2rem;
  border-top: 1px solid #2a2a2a;
  color: #888;
  font-size: 0.78rem;
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  flex-wrap: wrap;
}

.footer-bottom a:hover {
  color: #fff;
}

/* —— Subpages (BRANDS 등) —— */
body.subpage {
  scroll-snap-type: none;
}

body.subpage main > section {
  scroll-snap-align: none;
  scroll-snap-stop: normal;
}

.wrap {
  width: 100%;
  max-width: var(--page-max);
  margin: 0 auto;
}

.nav a[aria-current="page"] {
  color: var(--orange);
}

.page-hero {
  padding: calc(var(--header-offset) + 3.5rem) var(--page-inline) 5rem;
  border-bottom: 1px solid var(--line);
}

.page-hero .display {
  max-width: 11em;
}

.page-hero .lead {
  margin-top: 2rem;
  max-width: none;
}

@media (min-width: 961px) {
  .page-hero .lead:not(.insight-lead) {
    white-space: nowrap;
  }

  .brand-panel p:not(.meta) {
    white-space: nowrap;
  }
}

.display {
  margin: 0;
  font-size: clamp(2.3rem, 5vw, 5rem);
  font-weight: 600;
  line-height: 1.05;
  letter-spacing: -0.045em;
}

.lead {
  margin: 0;
  max-width: 760px;
  color: #333;
  font-size: clamp(1.1rem, 1.6vw, 1.35rem);
  line-height: 1.65;
}

.page-section {
  padding: clamp(4.5rem, 8vw, 8rem) var(--page-inline);
  border-top: 1px solid var(--section-line);
}

.page-section .eyebrow {
  margin-bottom: 0;
}

.section-title {
  margin: 1.5rem 0 0;
  font-size: clamp(1.6rem, 3.2vw, 2.8rem);
  font-weight: 600;
  line-height: 1.2;
  letter-spacing: -0.04em;
}

.meta {
  margin: 0 0 1.25rem;
  font-size: 0.72rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: #666;
}

.brand-strip {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(0.75rem, 1.5vw, 1rem);
  margin-top: 0;
  background: transparent;
}

.brand-panel {
  display: grid;
  align-content: start;
  gap: 1rem;
  min-height: 380px;
  padding: clamp(2rem, 4vw, 4rem);
  border: 1px solid rgba(10, 10, 10, 0.12);
  background: var(--warm-white);
}

.brand-panel h3 {
  margin: 0;
  font-size: clamp(1.5rem, 2.4vw, 2rem);
  font-weight: 600;
  letter-spacing: -0.03em;
}

.brand-panel p:not(.meta) {
  margin: 0;
  color: var(--charcoal);
  line-height: 1.7;
}

.brand-panel .text-link {
  margin-top: auto;
  justify-self: start;
}

.text-link {
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
  padding-bottom: 0.25rem;
  border-bottom: 1px solid currentColor;
  font-size: 0.85rem;
  font-weight: 500;
}

.text-link:hover {
  color: var(--orange);
}

.cards-3,
.cards-4 {
  display: grid;
  gap: 1px;
  margin-top: 2.5rem;
  background: var(--line);
  border: 1px solid var(--line);
}

.cards-3 {
  grid-template-columns: repeat(3, 1fr);
}

.cards-4 {
  grid-template-columns: repeat(4, 1fr);
  margin-top: 0;
}

.card {
  display: grid;
  align-content: start;
  min-height: 280px;
  padding: 2.2rem;
  background: var(--warm-white);
}

.card .num {
  display: block;
  font-size: 1.15rem;
  font-weight: 600;
  letter-spacing: 0;
  color: var(--orange);
}

.card h3 {
  margin: 2.5rem 0 1rem;
  font-size: 1.35rem;
  font-weight: 600;
  letter-spacing: -0.02em;
}

.card .num + h3 {
  margin-top: 2.25rem;
}

.card p {
  margin: 0;
  color: #555;
  line-height: 1.65;
}

.card .text-link {
  margin-top: 1.5rem;
  justify-self: start;
}

.work-intro {
  margin-bottom: 0;
}

.work-intro .section-title {
  margin-top: 0;
}

.work-extra {
  margin: 2rem 0 0;
}

.method-band {
  padding: clamp(4.5rem, 8vw, 7rem) var(--page-inline);
  background: var(--black);
  color: #fff;
}

.method-band .eyebrow {
  color: rgba(255, 255, 255, 0.55);
}

.method-band .section-title {
  margin-top: 1.25rem;
  max-width: 18em;
  color: #fff;
}

.belief-band {
  padding: clamp(4.5rem, 9vw, 7.5rem) var(--page-inline);
  background: var(--black);
  color: #fff;
}

.belief-band .eyebrow {
  color: rgba(255, 255, 255, 0.55);
}

.quote-line {
  margin: 1.5rem 0 0;
  font-size: clamp(1.55rem, 2.8vw, 2.65rem);
  font-weight: 600;
  line-height: 1.25;
  letter-spacing: -0.035em;
}

.big-question {
  margin: 1.5rem 0 0;
  font-size: clamp(4rem, 11vw, 10rem);
  font-weight: 600;
  letter-spacing: -0.07em;
  line-height: 0.9;
}

.name-band {
  background: var(--black);
  color: #fff;
  border-top-color: transparent;
}

.name-band .eyebrow {
  color: rgba(255, 255, 255, 0.55);
}

.name-band .cards-3 {
  background: rgba(255, 255, 255, 0.12);
  border-color: rgba(255, 255, 255, 0.12);
}

.name-band .card {
  background: #141414;
  color: #fff;
}

.name-band .card h3 {
  color: #fff;
}

.name-band .card p {
  color: rgba(255, 255, 255, 0.62);
}

.orange {
  color: var(--orange);
}

.founder-role {
  margin: 0 0 1rem;
  font-size: 1.05rem;
  font-weight: 600;
  letter-spacing: -0.02em;
}

.timeline {
  margin-top: 2.5rem;
  border-top: 1px solid var(--line);
}

.timeline-row {
  display: grid;
  grid-template-columns: 180px 1fr;
  gap: 1rem;
  padding: 1.3rem 0;
  border-bottom: 1px solid var(--line);
  align-items: baseline;
}

.timeline-row strong {
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.08em;
}

.timeline-row span {
  color: var(--charcoal);
  line-height: 1.6;
}

.timeline-row a:hover {
  color: var(--orange);
}

.notice {
  margin: 1.5rem 0 0;
  max-width: 42rem;
  color: #666;
  font-size: 0.82rem;
  line-height: 1.7;
}

.page-cta {
  padding: 7rem var(--page-inline);
  background: var(--black);
  color: #fff;
}

.page-cta .display {
  max-width: 8em;
}

.page-cta .text-link {
  margin-top: 2rem;
  color: #fff;
}

.page-cta .text-link:hover {
  color: var(--orange);
}

.split {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(2.5rem, 6vw, 7rem);
  align-items: start;
}

.copy {
  margin: 1.25rem 0 0;
  max-width: 760px;
  color: #3f3f3f;
  line-height: 1.7;
}

.contact-intro .section-title {
  margin-top: 0;
}

.contact-intro .notice {
  margin-top: 1.75rem;
}

.form {
  display: grid;
  gap: 1.2rem;
  max-width: 850px;
  margin: 0;
}

.field {
  display: grid;
  gap: 0.45rem;
}

.field label {
  font-size: 0.82rem;
  font-weight: 500;
}

.field input,
.field textarea,
.field select {
  width: 100%;
  border: 0;
  border-bottom: 1px solid #bbb;
  border-radius: 0;
  background: transparent;
  padding: 1rem 0;
  color: var(--black);
  outline: none;
}

.field input:focus,
.field textarea:focus,
.field select:focus {
  border-bottom-color: var(--black);
}

.field textarea {
  min-height: 150px;
  resize: vertical;
}

.consent {
  display: flex;
  align-items: flex-start;
  gap: 0.55rem;
  margin-top: 0.25rem;
  color: #666;
  font-size: 0.82rem;
  line-height: 1.5;
}

.consent input {
  margin-top: 0.2rem;
}

.consent a {
  text-decoration: underline;
  text-underline-offset: 2px;
}

.submit {
  margin-top: 1rem;
  width: max-content;
  padding: 1rem 1.4rem;
  border: 1px solid var(--black);
  background: var(--black);
  color: #fff;
  cursor: pointer;
  transition: background 0.25s var(--ease), color 0.25s var(--ease);
}

.submit:hover {
  background: transparent;
  color: var(--black);
}

.reveal {
  opacity: 0;
  transform: translateY(24px);
  transition: opacity 0.8s var(--ease), transform 0.8s var(--ease);
}

.reveal.is-visible {
  opacity: 1;
  transform: translateY(0);
}

@media (max-width: 960px) {
  :root {
    --header-offset: 4.5rem;
    --section-line: rgba(10, 10, 10, 0.28);
  }

  .nav {
    position: fixed;
    top: var(--header-offset);
    left: 0;
    right: 0;
    width: 100%;
    max-width: none;
    z-index: 45;
    display: flex;
    flex-direction: column;
    align-items: stretch;
    justify-content: flex-start;
    justify-self: stretch;
    gap: 0;
    margin: 0;
    padding: 0.65rem var(--page-gutter) 1.35rem;
    background: var(--warm-white);
    color: var(--charcoal);
    text-align: left;
    border-bottom: 1px solid rgba(10, 10, 10, 0.1);
    box-shadow: 0 12px 28px rgba(10, 10, 10, 0.08);
    opacity: 0;
    visibility: hidden;
    pointer-events: none;
    transform: translateY(-0.4rem);
    transition:
      opacity 0.22s var(--ease),
      transform 0.22s var(--ease),
      visibility 0.22s var(--ease);
  }

  .nav.is-open {
    opacity: 1;
    visibility: visible;
    pointer-events: auto;
    transform: translateY(0);
  }

  .nav a {
    padding: 1rem 0;
    border-bottom: 1px solid rgba(10, 10, 10, 0.1);
    font-size: 0.9rem;
    font-weight: 600;
    letter-spacing: 0.1em;
    color: var(--charcoal);
    -webkit-tap-highlight-color: transparent;
    transition: color 0.2s var(--ease);
  }

  .nav a:hover,
  .nav a:focus-visible,
  .nav a:active {
    color: var(--orange);
  }

  .nav a:last-child {
    border-bottom: 0;
  }

  /* Keep menu readable over the dark hero header state */
  .site-header.is-on-hero .nav {
    background: var(--warm-white);
    color: var(--charcoal);
  }

  .site-header.is-on-hero .nav a {
    color: var(--charcoal);
    border-bottom-color: rgba(10, 10, 10, 0.1);
  }

  .site-header.is-on-hero .nav a:hover,
  .site-header.is-on-hero .nav a:focus-visible,
  .site-header.is-on-hero .nav a:active {
    color: var(--orange);
  }

  .menu-btn {
    display: flex;
    -webkit-tap-highlight-color: transparent;
  }

  .site-header {
    grid-template-columns: 1fr auto;
    padding: 0.85rem var(--page-gutter);
    /* Solid glass substitute — backdrop-filter leaves tap ghosts on iOS. */
    background: rgba(245, 244, 240, 0.96);
    backdrop-filter: none;
    -webkit-backdrop-filter: none;
    box-shadow: inset 0 0.5px 0 rgba(255, 255, 255, 0.7);
  }

  .site-header.is-scrolled {
    background: rgba(245, 244, 240, 0.98);
  }

  .site-header.is-on-hero,
  .site-header.is-on-hero.is-scrolled {
    background: rgba(18, 18, 20, 0.94);
    box-shadow: inset 0 0.5px 0 rgba(255, 255, 255, 0.1);
  }

  .header-mail {
    -webkit-tap-highlight-color: transparent;
  }

  .logo {
    -webkit-tap-highlight-color: transparent;
  }

  .logo img {
    height: 2.85rem;
  }

  .hero {
    align-items: center;
    justify-content: center;
    min-height: 100svh;
    padding: calc(var(--header-offset) + 1.25rem) var(--page-gutter) 2.5rem;
  }

  .hero-layout {
    display: flex;
    flex-direction: column;
    align-items: flex-start;
    justify-content: center;
    gap: 1.5rem;
    width: 100%;
    max-width: none;
  }

  .hero-copy {
    flex: 1 1 auto;
    max-width: none;
  }

  .hero-visual {
    order: -1;
    align-self: center;
    flex: 0 0 auto;
    width: auto;
  }

  .hero-visual img {
    width: min(30vw, 8rem);
    max-width: 8rem;
    /* Mobile GPUs stutter when filter is keyframed — opacity only. */
    filter: none;
    opacity: 0.22;
    transition: opacity 0.8s ease;
  }

  .hero-glow-soft {
    filter: blur(14px);
  }

  .hero-glow-core {
    filter: blur(7px);
  }

  .hero.is-lit .hero-visual img {
    animation: hero-bulb-ignite-mobile 2.9s cubic-bezier(0.33, 0.12, 0.18, 1)
      forwards;
  }

  .hero.is-lit .hero-glow-core {
    animation: hero-core-ignite 2.7s cubic-bezier(0.33, 0.12, 0.18, 1) 0.16s
      forwards;
  }

  .hero.is-lit .hero-glow-soft {
    animation: hero-soft-ignite 3.1s cubic-bezier(0.33, 0.12, 0.18, 1) 0.28s
      forwards;
  }

  @keyframes hero-bulb-ignite-mobile {
    0% {
      opacity: 0.22;
    }
    100% {
      opacity: 1;
    }
  }

  .method-grid {
    grid-template-columns: 1fr;
  }

  .method-item {
    border-right: 0;
    border-bottom: 1px solid #333;
    padding: 1.35rem 0;
  }

  .method-item:last-child {
    border-bottom: 0;
  }

  .method-item h3 {
    font-size: 1.15rem;
  }

  .method-item p {
    font-size: 0.92rem;
  }

  .hero-mark {
    margin-bottom: 1rem;
  }

  .hero-tags {
    letter-spacing: 0.08em;
    font-size: 0.8rem;
  }

  .section {
    min-height: auto;
    justify-content: flex-start;
    padding: calc(var(--header-offset) + 1.5rem) var(--page-gutter) 3.5rem;
  }

  .about {
    display: flex;
    flex-direction: column;
    grid-template-rows: none;
    min-height: auto;
    gap: 2.5rem;
    padding-top: calc(var(--header-offset) + 1.5rem);
    padding-bottom: 3.5rem;
    padding-inline: var(--page-gutter);
  }

  .about-story,
  .about-belief {
    grid-template-columns: 1fr;
    grid-template-rows: none;
    gap: 1.25rem;
    align-content: start;
  }

  .about-heading {
    display: grid;
    grid-template-rows: auto auto;
    grid-row: auto;
    gap: 1rem;
  }

  .about-text {
    grid-row: auto;
  }

  .about-belief {
    padding-top: 2.5rem;
  }

  .about-story h2,
  .about-belief h2 {
    max-width: none;
  }

  .story-body {
    font-size: 0.82rem;
    line-height: 1.7;
    color: color-mix(in srgb, var(--charcoal) 58%, var(--metal));
  }

  .work-grid,
  .project-grid,
  .insight-grid {
    grid-template-columns: 1fr;
  }

  .section-head {
    margin-bottom: 1.75rem;
  }

  .work-grid {
    gap: 0;
  }

  .work-item {
    padding: 1.35rem 0;
    border-bottom: 1px solid var(--line);
  }

  .work-item:last-child {
    border-bottom: 0;
  }

  .work-visual {
    margin-bottom: 1rem;
    aspect-ratio: 16 / 10;
  }

  .work-num {
    margin-bottom: 0.75rem;
  }

  .projects-head {
    flex-direction: column;
    align-items: flex-start;
    gap: 0.85rem;
    margin-bottom: 1.75rem;
  }

  .project-thumb {
    aspect-ratio: 16 / 10;
  }

  .insight-card {
    aspect-ratio: 16 / 10;
    min-height: 0;
  }

  .insight-card h3 {
    max-width: 16rem;
    font-size: 1.05rem;
  }

  .scroll-hint {
    display: none;
  }

  .home-cta {
    padding: 3.5rem var(--page-gutter);
  }

  .footer-grid {
    grid-template-columns: 1fr;
  }

  .brand-strip,
  .cards-3,
  .cards-4,
  .split {
    grid-template-columns: 1fr;
  }

  .brand-panel {
    min-height: auto;
  }

  .card {
    min-height: 0;
  }

  .card h3 {
    margin-top: 0.5rem;
  }

  .timeline-row {
    grid-template-columns: 1fr;
    gap: 0.45rem;
  }

  .page-hero {
    padding-top: calc(var(--header-offset) + 2rem);
    padding-bottom: 3rem;
    padding-inline: var(--page-gutter);
  }

  .page-cta {
    padding: 4.5rem var(--page-gutter);
  }

  .site-footer {
    padding: 3rem var(--page-gutter) 1.75rem;
  }

  .footer-bottom {
    margin-top: 2.5rem;
  }
}

@media (max-width: 560px) {
  body {
    font-size: 15px;
  }

  .hero-mark {
    font-size: clamp(3.4rem, 16vw, 4.5rem);
  }

  .hero h1 {
    font-size: 1.3rem;
  }

  .section h2 {
    font-size: 1.4rem;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  .reveal {
    opacity: 1;
    transform: none;
    transition: none;
  }
}